Entrepreneurs Circle Entrepreneurs Circle: An Immersive AV Experience for New HQ The Challenge Entrepreneurs Circle (EC), a business mentoring group led by Nigel Botterill and Cameron Botterill, approached BoomSpace with a unique challenge: to transform their new headquarters into an immersive, AV‑rich training and meeting environment that inspires, educates and engages. Their previous office setup — limited to a TV with Apple TV and a basic MP3 recorder — was holding them back. The new space wasn’t a conventional office; it was purpose‑built around EC’s high‑energy, face‑to‑face training programmes and member events, where technology needed to be effortless, reliable and confidence‑inspiring. EC’s existing setup couldn’t match the scale or standard of what they wanted to deliver. With a multi‑million‑pound investment in the new HQ, EC needed smart, intuitive AV systems capable of supporting dynamic live events, immersive training sessions, collaborative meetings and branded content delivery — all without constant IT intervention. The BoomSpace AV Solution We approached the brief with creativity and precision, designing intelligent systems tailored to each unique space and delivering them through our AV integration process so every room felt fit‑for‑purpose, intuitive to use and consistent in performance. Flagship Training Room (High‑Impact Delivery) In the main training room — used multiple times each week — we installed a 136″ LED video wall, ceiling speakers, wireless microphones and stage lighting, all controlled via a custom panel with preset modes. This allows presenters to run sessions confidently and consistently, with lighting, content and ambience changing at the touch of a button. We also added a confidence monitor so presenters can view slides without breaking eye contact with the audience, alongside discreet control systems that give staff autonomy over digital signage, stage lighting and background audio — with no reliance on IT support during sessions. Meeting Rooms, Collaboration & Room Experiences Beyond the flagship space, we delivered fit‑for‑purpose AV across a range of meeting and collaboration environments, ensuring a consistent, easy‑to‑use experience across different room types. Smaller training rooms feature collaboration screens and surface‑mounted speakers, while the Clinic Room has been transformed into a fully equipped webinar and podcast studio. The premium Mastermind Room includes a 98″ interactive display, a Shure MXA920 beamforming microphone and seamless wireless presentation, supporting high‑level discussion and decision‑making. Digital Signage & Immersive Brand Moments AV was integrated throughout the building to reinforce EC’s brand experience, from custom signage to controlled audio moments and immersive environmental features designed to make the HQ memorable and engaging for members. In the breakout area, digital signage is paired with a directional “sound shower” speaker that plays EC’s motto in the form of an 80s‑style Bananarama track, adding a playful yet immersive brand moment to the environment. The much‑talked‑about “disco toilets”, complete with reactive lighting and music, further demonstrate how playful, brand‑aligned AV can elevate the visitor experience and leave a lasting impression. Delivery Management & Coordination Where the main contractor lacked a clear programme, BoomSpace stepped in to coordinate critical AV milestones, produce detailed documentation and collaborate across trades to keep delivery on track. We also resolved Zoom account conflicts and simplified remote IT access to ensure a smooth transition into live use. Ongoing Support (Reliability Beyond Go‑Live) To ensure long‑term reliability beyond installation, EC benefits from BoomSpace’s ongoing support approach through BoomCare AV support, helping keep business‑critical spaces running smoothly day after day. What BoomSpace Delivered Immersive training room AV centred around a large‑format LED video wall with preset‑controlled session delivery Integrated meeting and collaboration room AV for consistent, easy‑to‑use experiences across the HQ Digital signage and brand‑led AV moments woven throughout the building Full integration with EC’s brand messaging, interior design and room experiences Seamless user experience designed to minimise reliance on IT during live sessions and events Coordinated delivery management across trades, supported by clear documentation to protect outcomes Ongoing support through BoomCare to maintain reliability and performance over time The Impact This wasn’t just an AV install — it was a brand and experience transformation. Entrepreneurs Circle now has a headquarters where ideas thrive, experiences resonate, and technology supports training and events without ever getting in the way. The success of the project has also established BoomSpace as a trusted long‑term AV partner, supporting EC’s ambitions as the space continues to evolve. From the very first meeting, BoomSpace stood out. Where other AV suppliers showed us bland, cookie-cutter proposals, Steven and the team got our vision instantly. They didn’t just quote for what we thought we needed – they helped us refine and perfect the entire experience we were trying to create in our new HQ. BoomSpace handled all our AV – from Zoom Room setups and digital signage to an incredible 136-inch LED video wall in our main training room. They even brought to life one of our wildest ideas: Disco Toilets. Where others laughed it off, BoomSpace made it real – complete with flashing lights and blasting tunes at the push of a button. The attention to detail, creativity, and technical expertise was outstanding. Steven helped us dream big. BoomSpace kept the project running like clockwork, and their engineers were absolute stars on the ground – going above and beyond to make sure everything was spot on. Despite tight deadlines, a live construction site, and last-minute curveballs, nothing ever seemed to phase them. Steven earned the nickname Mr Un-Flappable for a reason. The quality is exceptional. The service was personal and professional. And the result? The office of our dreams – and a huge part of that is thanks to BoomSpace. Cameron Botterill Managing Director, Entrepreneurs Circle
